iCreate is an annual case study contest for business schools organized by Bharti Airtel. It sees participation from over 4000 MBA students from India’s top business schools, including the IIMs, ISB, XLRI, TISS, FMS, SP Jain, MDI and IIFT. iCreate gives participants a rare opportunity to tackle live business problems. We had the chance to work on a challenging case study which also included working with a senior Airtel functionary to take the solution to the national finals competing with some of the brightest minds of the country.
The live interactions with Airtel leaders made the whole experience extremely rounded with exposure into how some of the solutions can translate into real world products and offerings.
It was one of the most exhilarating and delightful experiences when we won.
The live interactions with Airtel leaders made the whole experience extremely rounded with exposure into how some of the solutions can translate into real world products and offerings.